Category: Package Design
Type: School Project
Year: 2020
Collaborators/My role: Individual Work
Type: School Project
Year: 2020
Collaborators/My role: Individual Work
During my package design class, we were tasked to make up a fictional series of product and design the package for them. I designed boxes and labels for organic food-scented candles using my hand-drawn illustrations. The target audience is young females aged 20s - 40s, who are attracted by the natural non-toxic fragrances. I needed to choose appropriate colour pallet and illustration in the
packaging to emphasizes the feeling of nature and softness.
packaging to emphasizes the feeling of nature and softness.
I created ink drawings related to the ingredients and digitized them to create patterns. Hand made illustrations in soft and non-saturated colours are subservient to the brand concept.
I printed the die line file and produced the actual boxes and labels. After the photoshoot, I edited the images and created the social media ads.
